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The Business of Knife Making A forum dedicated to all aspects of running, managing and legal operational issues relating to the custom knife making and custom knife selling industry.

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Old 12-22-2016, 06:40 AM
Toni Toni is offline
Join Date: Nov 2016
Location: Finland
Posts: 28
The Naming of Your Business

Just something I have been wondering about. The way I see it, in the custom knife business there are two kinds of names: Ones that have a really professional kind of a feeling, like "John Doe Custom Knives" or "Alabama Knife Forge". The other category are more fantastical ones that kind of lean on the more mythical aspect of steelworking, like "The Iron Bear Forge", or "Crusader Blade Shop".

Which sort of names do you feel serve the purposes of being a business better? Do you feel that you are prone to trust the products of the "professionally" named shops more? Which generates more hits and sales?
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Old 12-24-2016, 03:16 PM
jimmontg jimmontg is offline
Join Date: Jan 2016
Location: Now live in Las Cruces NM.
Posts: 1,233
I tend toward the pro sounding names, others sometimes just sound like an outpost store or the title to a reality show. JMHO.
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