Thread: SWOT Analysis
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Old 11-26-2007, 03:01 PM
Les Robertson's Avatar
Les Robertson Les Robertson is offline
 
Join Date: Jun 2002
Location: Georgia
Posts: 4
Hi Alden,

You are taking the right steps.

Since you are a fledging business I would recommend the following Book:

The Successful Business Organizer by Rhonda Abrams. About $30, but can probably find it cheaper on Amazon.com.

You can go indepth as you want with this book. It is important to sit down and WRITE answers to the questions into the book.

What I have learned over the years is that most makers do not have a plan past making knives.

This is also the reason that the Small Business Association says that statistically 80% of all small businesses fail in the first 5 years. Note, these are usually businesses that have a full blown business and marketing plan. Also note that 90 -95% of all small businesses are out of business within he first 10 years.

I have been a full time knife dealer for almost 13 years. I contribute that directly to my business and marketing plans....and a lot of hard work!

Hope this helps.


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Les Robertson
Custom Knife Entrepreneur
Field Editor for Blade Magazine
www.robertsoncustomcutlery.com
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