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First off, I do not advertise in the rpint magazines. Mostly because I am simply tto small to make it worthwhile. If the ad worked I could not meet the orders. But I do read most of the major knife mags.
Unless your ad is one of those that force the reader to stop and read it, it is mostly a waste of money. I have seen a few ads that make me stop and say " WOW that is an incredible knife, I wonder who made it" but othe than that ads are simply clutter on the page. In the past ads were an available search altermative but that is no longer a use with the advent of Google etc.
Steve
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