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After seeing this thread, I remembered it..... but never replied to it. Personally, I think advertising in knife magazines is a big waste of money. I've done it a number of times, and NEVER recovered the cost of the advertising via sales from the particular advertising. Considering the cost is several hundred dollars PER ISSUE, often times with a 4-6 issue minimum......
When you consider avenues such as Facebook and Instagram, and even websites and online forums are generally free, the returns from those types of advertising are far more logical.
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