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Hi Alden,
Im glad to read you are trying to start/improve your business.
SWOT analysis explanations can be found by googling SWOT.
As for your knives. I would have to see them, know the prices and which shows you attend.
The second part of the article will address some of your questions.
Everything I recommend will take time and effort on your part.
Baby sitting your knives can be taken care of by simply putting a cover over the knives with a sign that says "back in an hour" or "back at 2PM". This will allow you time to do research.
As for book recommendations, those are tough as well as I don't know what level you are looking for and in what areas.
There are no simple or quick answers for your questions. Starting a business or improving a business takes a lot of time.
What you are asking for would take a couple of hours to do. I can help you with all of your questions if you would like to hire me as a consultant.
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